26 7 / 2012

New Apple Store in Barcelona. Another great store in a great city. Notice the “in”, not “outside”. (and guess what? Here in Milan, nothing but two ugly cubicles far away from the city, difficult to reach, in a fucking shopping center which is the saddest location to place a great brand store. Thanks Apple Italia, your brand strategy is certainly supreme).

New Apple Store in Barcelona. Another great store in a great city. Notice the “in”, not “outside”.

(and guess what? Here in Milan, nothing but two ugly cubicles far away from the city, difficult to reach, in a fucking shopping center which is the saddest location to place a great brand store. Thanks Apple Italia, your brand strategy is certainly supreme).

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  1. postato da danielesavi